BUILT Marketing Strategies


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Construction Business Owner: 7 Questions About ConstructionMarketing You’ve Been Afraid to Ask

To be successful, business owners need to develop knowledge, if not expertise, across a wide range of topics. One approach to successful leadership is asking questions. But what happens when you don’t know what you don’t know? Here are the questions you should be asking about construction marketing, along with some professional insight

Central Florida Builder: Marketing Audits: A Useful Tool forBuilding Your Business

Like a ladder to a roofer or a pipe wrench to a plumber, a marketing audit is an important tool that can make your marketing investment more effective.
A marketing audit is an independent, unbiased, professional third-party review of your marketing efforts to get an opinion on what’s working, what isn’t working and recommendations on how to optimize your marketing mix and maximize the impact of your marketing efforts.
Are you spending the right percentage of your gross revenues on marketing to effectively grow your business? Do you have the right internal resources in place who can “own” the marketing function?