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Stay updated with BUILT Strategies’ latest news, media appearances, and note worthy mentions.
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Building Your Digital Brand Through Local SEO

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In the ever-evolving world of construction marketing, staying ahead of the competition is crucial for success. The construction industry is no stranger to fierce competition, with countless firms vying for the same projects. To thrive in...

Builders and Contractors: A Primer on the Importance of Optimizing Your Company’s Google Business Profile

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In today’s digital age, where online presence can make or break a business, optimizing your builder or contractor company’s Google Business profile is not just a choice – it’s a necessity. Your Google Business profile is...

Unlock the Power of Business Listings for Your Builder/Contractor Firm

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In today’s digital age, your business’s online presence is more crucial than ever. Customers are constantly searching for products and services online, and having accurate and readily available business listings is like shining the bat signal...

New Year. New Website: Why You Should be Thinking about The Foundation of Your Digital Marketing Presence Heading into 2024

By Michael Monahan, Founder, President & Lead Consultant BUILT Marketing Strategies In today’s digital-first world, your website is often the first point of interaction between your business and potential customers. Digital marketing is hard. Building a new web site doesn’t have to be. Having a site that both looks professional...

Finding the Right Match: Understanding What Type of Client You Are to Find the Right Florida Marketing Agency Partner

by Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies According to a recent article in The Business Journal, Florida marketing agencies have three primary personas for buyers of integrated marketing services: the strategist, the producer and the implementer. The article suggests that clients who have a confident...

Best Practices for Construction Industry Web Sites

By Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies One significant marketing hurdle that has become apparent in our professional experience is the effective application of digital best practices for construction industry websites. A company’s website, arguably its public face, poses the initial challenge. This platform typically...

Orlando Crane Collapse Serves as a Reminder of the Importance of Crisis Communications Planning

By Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies Last year in Orlando, a construction crane fell onto a partially finished parking garage, causing one worker’s hospitalization, should have prompted every marketing expert, public relations person, and senior construction industry executive to ask a single, critical question....

Three Questions to Ask When Building Your Brand

by Michael Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies Your company’s brand is one of the most important aspects of doing business. It directly affects the way consumers and stakeholders think, perceive and react to what your organization is offering.   Whether your company is starting from nothing or...

From Humble Beginnings, AdventHealth is Helping Build the Future of Central Florida Healthcare

From l to r: Robert Wahlers, vice president of philanthropy, AdventHealth Foundation; Keith Lowe, director, strategic real estate; AdventHealth and Bryan Emde, executive director, AdventHealth discuss AdventHealth’s plan to keep health care needs ahead of population growth in Central Florida. The three spoke at Contractors, Connectors and Closers of Orlando’s...

ABC Central Florida Builders’ Breakfast Recap: Orange County’s Vision for the Future

Orange County officials predict a population increase to 2.1 million by 2050. This 48 percent increase over the current population will bring about 690,000 new Central Florida residents. Accommodating this growth calls for 276,000 new housing units. These include various forms of housing such as detached homes, duplexes, courtyard apartments,...