BUILT Marketing Strategies

Builders and Contractors: A Primer on the Importance of Optimizing Your Company’s Google Business Profile

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer

BUILT Marketing Strategies

In today’s digital age, where online presence can make or break a business, optimizing your builder or contractor company’s Google Business profile is not just a choice – it’s a necessity. Your Google Business profile is often the first interaction potential clients have with your company, and it plays a pivotal role in establishing trust, visibility, and credibility.

Why Optimize Your Google Business Profile?

  • Enhanced Visibility: A well-optimized profile increases your chances of appearing in local search results, making it easier for potential clients in your area to find you.
  • Credibility: A complete and up-to-date profile, including positive reviews and ratings, fosters trust among potential clients. It shows that your business is legitimate and reliable.
  • Improved Engagement: An optimized profile allows you to provide important information, such as contact details, business hours, and services offered, making it easier for clients to get in touch and take action.

Best Practices for Optimizing Your Google Business Profile

  • Complete Your Profile: Fill in all the necessary information, including your business name, address, phone number, website, and accurate business hours. Make sure to choose the correct category that best describes your services.
  • Quality Images: Upload high-quality photos showcasing your past projects, team, and the services you offer. Visual content helps potential clients get a better understanding of your work.
  • Regular Updates: Keep your profile up-to-date with any changes in business hours, services, or contact information. This ensures that clients can always reach you. We can usually tell if a company’s profile is up to date and optimized just by checking whether they have updated operating hours during observed holidays.
  • Engage with Reviews: Respond to both positive and negative reviews professionally and promptly. Show your commitment to customer satisfaction and willingness to address concerns.
  • Use Posts: Google Business allows you to create posts about promotions, events, or news. Utilize this feature to keep your profile fresh and engaging.
  • Monitor Insights: Regularly check the performance insights on your profile. This data can help you understand how potential clients are engaging with your listing and adjust your strategies accordingly.

Take Action

If optimizing your Google Business profile feels overwhelming, consider engaging with a marketing technician who specializes in optimizing online profiles or even hiring a fractional Chief Marketing Officer (CMO) to lead your overall marketing strategy. These experts can provide invaluable guidance and hands-on support to ensure your company’s online presence thrives.

Your company’s Google Business profile is a powerful tool that can significantly impact your online visibility and credibility. By following the best practices mentioned above and seeking professional assistance if needed, you can ensure that your profile effectively represents your business and attracts the clients you deserve.