Public Relations

If you’ve ever bid on a public project or faced a crisis in your business, you understand the value of public relations and working with the right PR agency. Managing your company’s public reputation and developing a positive relationship between your brand and the media can bolster your brand when you need to stand up to RFP scrutiny or provide needed cover if something goes wrong. Our public relations experts at Built can develop and execute a PR strategy to help build and protect your brand.

Get Started

A lot of work goes into the planning phase of any project. You might start with a goal in mind, like growing your business. But that goal needs to be refined and measurable to make your efforts successful. How do you define business growth? Is it increased revenue, more projects, a broader range of clients or projects in different markets? You want to start with a clearly defined goal.

Media Relations

Developing a relationship between your brand and the media may not seem like a priority – until you need them to tell your story. The media experts at our public relations agency know how to position your brand, through earned media coverage and other tactics, to get positive media exposure when it is warranted and to minimize any negative coverage.

Press Releases

Announcing new projects and upcoming collaborations is an important component of contractor public relations. When done professionally by a PR agency, press releases can result in earned media – your company mentioned in a publication where you did not have to buy ad space. Let the experts at Built draft and distribute your press releases so you can remain focused on creating your next news-worthy moment.

Expert Positioning

How many of your peers, clients, or project owners know about the expertise you bring to the industry? Demonstrating that expertise in the right venues will grow your brand reputation and visibility, raising your profile among your peers and providing tangible evidence you can use to win new projects. Wouldn’t your next bid or pitch package benefit from a few clippings from professional publications featuring your expert guidance on relevant topics?

Media Training

Every public statement you make, whether it is on the local news or at a town board meeting, affects your company’s reputation. You and your executive team help define your brand at every public appearance. The Built team can train you to handle media inquiries like polished professionals whether they are scheduled interviews or project-site inquiries. As a public relations agency, we can also help you prepare for your next public hearing.

Crisis Communications

Don’t let an actual crisis be the first day you think about your crisis communications plan. A crisis typically arises around one of the “Three P’s:” people, processes, or property. A well-developed crisis communications plan can help mitigate a crisis situation or shorten the length of time these issues can affect your business.

Reputation Management

Ever notice those companies that always seem to appear on industry and local publications’ lists of “Best” or “Biggest.” Identifying those opportunities and applying for them is part of reputation management. The other part is addressing any negative reviews and disproving erroneous claims about your company. With the Built PR agency handling your reputation management, it’s your company’s time to shine.

Public Relations